But before I launch off into that tangent, let me set the record straight -- lest is sound like The Diva believes everyone should just play nice all the time... The Diva even believes that some hate-mongering sites have a right to exist -- freedom of speech is more precious than some Americans realize. Most of us have never personally witnessed the results of not having that right formally recognized and protected.

So, go ahead with your bad selves, you nasty folks who feel compelled to use web space and more to promote hate. You're not the Diva's topic/target. No, the worst kind of hate-mongering is performed with stealth.

Take this site I explored, for instance. No, I'm not going to name the site or put up a link -- I suspect that part of their modus operandi is riling folks up or making them just curious enough to visit and -- presto! -- advertising dollars add up.

Let's just call this site, http://been-around-too-long-time-to-call-it-like-it-is-you-fraud.com

This is a site, claiming to have opened in 1995 (which makes it ancient in Internet time), that explicitly and purposefully refers to itself with terms like "family-friendly," "family safe," and is even named after a concept that was heavily promoted during the Clinton presidency. I can't be more clear there without divulging the site's name and, well, there's just no good reason for that.

On the site's advertising page are listed a few decent-sounding awards, all about their "family-friendliness." They claim to have over 200,000 subscribers in their weekly maillist and "400,000 visitors" to the site each month. (The Diva wishes to segue here a bit to explain that not a single, solitary website can tell you how many visitors are coming over to visit -- the technology simply doesn't exist to make that claim accurately. What you get instead are a variety of tech terms that can estimate how many computers requested how many pages on your site, and so forth.)

After a brief once-over of the site, it appears to be what it claims -- a family-oriented site with a relatively well-known kidsafe search engine. Yes, the site seems to cater a bit to the risk-taking family members via it's intimate attachment with gaming, sweepstakes, and free stuff sub-sites, but all in all, looks okay. Needs a bit of technical updating, but who am I to complain in that direction?

Here comes the hateful sideswipe -- listed under "Fun Stuff" are titles like "Games" (makes sense) and another that seems kind of cute: without revealing the exact title, let's call it "The Governor's Blog".

The guy who runs this show is hoping that visitors will get a community feel from the site's URL and from the title of this little section in which he rather carelessly exposes himself, "the Governor" of this supposedly family-friendly world on the Web.

Yes, he plainly describes his state of existence as an "Internet entrepeneur" (I can see you Googling now.) True, he admits to having become successful primarily by way of gaming, bargain shopping, and freebie sites. No, there is nothing exactly wrong with those points of fact, even if the Diva calmly maintains a strong suspicion toward virtually all "Internet entrepeneurs," having spent much time in the muck with them.

So, yes, I read his blog with a jaundiced eye.

My suspicions were validated initially by the blog's frequent marketing terms and mentions of "really neat" people with "great ideas" who, oh by the way, have a new book for sale. Nothing new, and the Diva has even stooped to such chatty advertising before -- yes, I have.

What I wasn't prepared for was the hatred in this guy's blog.

Let's just say that I'm pretty sure if I had the stomach to read much further into this blog, reverence would eventually be paid to human beings like Rush Limbaugh.

No, there's nothing wrong with ultra-conservatives, per se. Yes, I do believe in freedom of speech, vociferously.

But if you're gonna be hateful -- come right out, be a grown-up, and say it out loud. Don't disguise your targeted spewing as involuntary, innocent spittle.

Here, the Diva will backtrack another tad and further admit to not being thrilled with the whole blog revolution. Not quite a Luddite, I could become one easily when faced with the prospect that even I will finally succumb to using one of these supposedly well-intentioned web vehicles to dispense my own rantings. I mean, beyond the average adolescent, who really cares that much about any person's daily brain meanderings? But I digress...

The "Governor" not only attempts to purvey his attitudes about "those people," he and his commentors refer disdainfully to certain locales as "bastions of liberalism." He also peppers the blog with links to R-rated movies within his reviews -- always good for a family-oriented site -- albeit with disclaiming text about a movie's rating. Just judging from his taste in entertainment and some of his lifestyle disclosures, it looks to me like this guy is about as white male (yes, I've seen his photo), middle class (in the broadest sense), all-American (sad, but true) as they come -- with a vengeance, literally.

What's truly gross, though, are the frequent spurts by the Gov and his buddies (the complete definition of why I hate blogs includes these little apostles) about the whole "Us versus Them" state that they think exists.

Here, some rather tame examples of his monologue about a recent vacation trip with his family: "We were all pretty hungry and were looking for something we recognized. We drove, and drove and drove. And you know what we found out? Apart from historic downtown, Philadelphia is not a pretty city. It is dirty, run-down, poorly kept. It seems like the city is one big ghetto with a few spots that are a bit nicer. It took us a long time, but we finally found an Olive Garden."

It gets better -- "As we entered the city, we drove through the north side of Philadelphia. We found ourselves in a very bad neighborhood. The streets were filthy. The buildings were run down. And the colorful characters were not the kind you would want to meet in a dark alley."

Reading through the entrepeneur's blog, here's where it becomes clear -- they hate, and they enjoy spreading it.

Fine. Then, Mr. Governor, do the "right" thing. Stand up and be counted. Wave your hands in the air, use the latest bullhorn, appeal to all who come your way. Just don't do it in the name of creating a community that benefits families.

So -- where's the connection between the Governor's cheerily-dispensed hatred and the other side of that coin, love?

Like all hate-mongers, for all of his attempts to polarize groups of humans, he is passionately in love with the human condition. Deep down, bargain shopping sites aside, the Governor and his kind are reacting to a brain-stemmed fear that all of us, *all of us*, are being pulled swiftly down a raging river toward our society's demise.

His hatred is simply regurgitated fear based on love of and concern for humanity.

So, in the Diva's never-ending quest to shine revealing light in the darkest corners, I made my brief entry of response to Mr. Governor's blog request for visitors' ideas on what to do with the website world he rules. I did not spew more hatred back at him. I didn't even try to talk sense to him.

I only suggested that he change the name of his site to something more suitable and let someone else have the family-friendly-focused domain name of "World Village." (I knew you were already Googling... just remember, he's deeply in love with the human condition.)